Master's in Arts in Leadership and Innovation in Contemporary Media

The Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) should be considered by every media professional looking to understand, predict and manage change, in the constantly evolving media industry. Emerging media and communication technologies have a significant impact on business and culture in this world of constant innovation and unforeseen opportunities. Students in the M.A. program will expand their existing professional knowledge in order to embrace dynamic change and identify new opportunities.

Upon completion of the Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) program, students will be able to:

• Identify and utilize pertinent information in relation to contemporary media to enhance their leadership role in the market place;
• Gain theoretical and practical understanding of emerging media marketing;
• Reconstruct management strategies of media businesses in a global market addressing cultural differences, ethical practices, new forms of content consumption, and impact on advertising;
• Develop a competitive advantage by exploring new management strategies needed for current media convergence;
• Gain perspective on the creative potential of emerging media and transmedia;
• Explore and reflect on the new behaviors and culture, new forms of political action and commerce, and new concepts of privacy, intellectual property, and community that accompany the digital culture;
• Evaluate and use traditional and contemporary consumer research methods to improve marketing outcomes and design with creative ways of branding;
• Appraise and predict the opportunities and challenges for creating media content impacted by digitization.

The School of Business Administration at AUD is AACSB accredited, providing the Master of Business Administration MBA - a world-class graduate qualification for graduates who aspire to leadership and management roles within the business administration fields.

All of our University programs have been formally accredited by regional and global independent bodies, to allow us to offer recognized, undergraduate and graduate degrees. In its essence, AUD is a learning community. This is most noticeably manifested in the aspirations of two principal constituencies – students and faculty. Students seek to learn through the acquisition of knowledge and skill. Exposure to human, cultural and experiential diversity plays a crucial role in this acquisition process. Many avenues are open to faculty for learning, including their own scholarly and creative activity. Contributing to knowledge via this activity helps faculty fulfill their most important commitment; that is, imparting knowledge to the students they teach and mentor.

Mission

The Mission of the American University in Dubai is to serve as a culturally diverse learning community committed to the pursuit of knowledge through excellence in teaching and scholarly and creative endeavor, leading to students’ academic, personal and professional success, as well as the advancement of society.

Why American University in Dubai?

• We are one of the most established international universities in region, located in one of the fastest growing and developing cities in the world.  Building upon years of success, we know how to educate and we know we do it exceptionally well.
• We endeavor to ensure that AUD remains American in substance as well as in name, and are committed to adhering to the policies, operations and overall best practices, as followed in American higher education. 
• We believe it is every student’s right to achieve their objectives and aspirations, and providing our support in their quest for further education is our ultimate goal.
• We are committed to the importance of teamwork and outreach in order to establish beneficial professional collaborations, and value the use of innovation in the creation of knowledge, creative expression and continuous improvement.