Meta Platforms, Inc., known as Meta, is a public technology conglomerate founded in 2004 as Facebook, Inc., and rebranded to Meta in 2021. Headquartered in Menlo Park, California, Meta is a leading force in social media and virtual reality, with a mission to develop innovative platforms and products for digital connection and immersive experiences. It is best known for owning and operating popular social networking services like Facebook, Instagram, and WhatsApp, alongside pioneering advancements in augmented reality (AR) and virtual reality (VR) through its Meta Quest product line.

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising. You'll also have the option to learn how generative AI tools and techniques are used in social media marketing. Upon successful completion of the program, you’ll: Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended

Applied Learning Project

Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically, such as:

Creating a Facebook or Instagram business page

Doing a brand exercise for your business

Creating posts on Facebook and Instagram

Creating a content calendar

Creating a creative brief for your social media ad

Building your own full ad campaign in Meta Ads Manager

Presenting your campaign results