Courses
Level 1
Course details
The Art of Storytelling (Digital Age)
COMM8410
Conestoga 101
CON0101
Video Production
MDIA8100
Social Media Platforms
MDIA8110
Marketing in a Digital World
MKT8300
Branded Content Creation
MKT8310
Online Marketing
MKT8320
Digital Marketing Channels
MKT8330
Level 2
Course details
Social for Business
BUS8640
Channel Management: Facebook
MGMT8840
Channel Management: Twitter
MGMT8850
Channel Management: YouTube
MGMT8860
Channel Management: LinkedIn/Blogging
MGMT8870
Channel Management: Instagram
MGMT8880
Emerging Platforms
MGMT8890
Campaign Creation and Community Management
MGMT8900
Social Media Strategist
MKT8340
Program outcomes
Create and implement a social media plan that aligns to a brand’s overall business objectives
Develop, curate, and post branded content on a variety of social media platforms to meet stated objectives within a social media plan
Interpret social media analytics, trends, tools, and activities to determine the effectiveness of various social media strategies.
Develop effective communication and interpersonal strategies to foster collaboration within social media project teams.
Develop strategies to establish, nurture, and support online communities that drive community members to become brand ambassadors
Evaluate current consumer behaviour patterns in order to generate social strategies that trigger a desired response
Develop online contests and content that abide by Canadian legal and ethical requirements
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