United States
The Non-degree in What Can AI Do for Marketing? at Emory University, Atlanta is a program for international students taught in English.
Emory University is a private research university located in Atlanta, Georgia. Founded in 1836, Emory is one of the oldest universities in the United States and has a rich history of academic excellence and innovative research. The university is home to over 15,000 students from all over the world and offers a wide range of undergraduate, graduate, and professional programs in fields such as business, law, health sciences, and the humanities. Emory is well-known for its strong commitment to interdisciplinary research and its innovative approach to education, and its faculty and students are dedicated to solving some of the world's most pressing problems. With its beautiful campus, state-of-the-art facilities, and diverse and engaged community, Emory is an exceptional place to pursue higher education and make a difference in the world.
Explore the transformative potential of artificial intelligence in the marketing landscape. This course is designed to help you distinguish between the opportunities for developing new AI algorithms and those for applying existing AI technologies in marketing. You will learn how to identify and capitalize on AI-driven opportunities to enhance marketing strategies, improve customer engagement, and drive business growth. Delve into the crucial role of data in AI applications, discovering how to collect, analyze, and leverage data to inform marketing decisions. Understand the process of mapping and managing the customer journey with AI tools, ensuring personalized and efficient customer experiences. Learn to assess the impact of AI implementations on your marketing efforts, measuring success and refining strategies for optimal results. This course also addresses the critical issue of bias in AI, providing insights on how to recognize and mitigate biases in machine learning algorithms to ensure fair and ethical marketing practices. By the end of this course, you will be equipped with the knowledge and skills to harness AI's full potential in the marketing domain. Join us to unlock the future of marketing with AI.
You will need to book the accommodation after you have been accepted.
You can choose to live on campus or off campus in private accommodation.
Register when you arrive
It’s not possible to reserve a room before arriving. You can arrive a few days before and book it.
Register when you arrive
It’s not possible to reserve a room before arriving. You can arrive a few days before and book it.
Application Fee
$0 USD
$0 USD
Tuition Fee
$49 USD
$49 USD
per year
All students from all countries are eligible to apply to this program.
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Application Fee
$0 USD
Service Fee
$0 USD
Tuition
49
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