Strategic Management

Copenhagen Business School (CBS) stands as one of Europe's premier business schools, renowned for its commitment to academic excellence, research-driven education, and strong ties to the business community. At CBS, a diverse array of undergraduate, graduate, and doctoral programs is offered, covering fields such as business administration, economics, finance, and management. The curriculum is characterized by a blend of theoretical knowledge and practical application, preparing students for the complexities of the global business landscape. Emphasizing innovation and critical thinking, CBS fosters an environment where students are encouraged to challenge conventions and contribute meaningfully to the evolution of business practices. The school's strong connections with industry leaders, coupled with a commitment to cutting-edge research, ensure that graduates are equipped with the skills and insights needed to excel in their careers and make significant contributions to the business world.

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization