Master's in Marketing

Designed for those with no previous background marketing knowledge, our MSc Marketing course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career. In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.

You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability.

Industry workshops, and careers support will help you to develop transferable skills, such as agile working and resilience.

Effective leadership is a hallmark of the University of Birmingham. Today, the institution have a global reputation as a rich and diverse institution known for inspirational thinking, financial stability, and strong local, national, and international partnerships. Its heritage as the original ‘redbrick’ is combined with one of the most compelling and ambitious agendas in higher education. The University has been transformed in recent years, characterised by major investments in academic staffing, investment of £1 billion in campus facilities, strong and improving outcomes for its students, annual growth in research performance, and bold new moves such as establishing the only university-run secondary school and sixth form in the country, and opening a new campus in Dubai.

The single biggest investment that the University has made in recent years is in people. Since 2015 the University have expanded its academic staff numbers by more than 500, including world-class researchers and teachers, leading early-career academics (including through a much-emulated Birmingham Fellows scheme), and Interdisciplinary Professorial Fellows, its innovative scheme to enhance cross-disciplinary working. The University are developing an enviable reputation for attracting some of the finest minds in the world to teach and research at the University.