Master's in International Marketing Management

This Masters degree offers the perfect opportunity to develop a career in strategic marketing, particularly in the global business environment. You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including global marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global distribution and supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios. Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in the global environment.

Overview

With over 1400 trees and about 100 acres in size, the University of Leeds campus is perfect for exploring, whether you’re new to Leeds, live here already, or are looking for somewhere to mix up your day to day routine. It’s home to the original University buildings, like the Great Hall, built in the 1880s, the brutalist 1960s concrete structures such as the Roger Stevens building, right up to new buildings - Nexus and the Bragg building.

As member of the Russell Group, Leeds is ranked in the the universities in the world. Leeds is the top most international university in the world in 2020 according to the Times Higher Education and we have been welcoming international students for over 100 years. The University of Leeds is the Top 5 most targeted university by graduate recruiters in the UK. Work placements, live projects and fieldwork opportunities through your course can allow you to build your experience and boost your employability.

Mission

Through collaboration, we harness our expertise in research and education to advance knowledge, transform lives and shape a better future for our communities, our region and the world.  

Vision

Working with others, we will use our collective talents, expertise and shared endeavour in research and education to address local and global challenges, achieve social justice, reduce inequalities, and help achieve the UN Sustainable Development Goals.  

We will enable our students to thrive through a sense of belonging. They will be partners in shaping their own dynamic and innovative educational experience, characterised by active learning, digital technologies and collaboration. Students will feel valued for their unique contribution, and they will graduate equipped to make a difference as true global citizens.