Master's in Economics and Management in Arts, Culture, Media and Entertainment

Bocconi University has evolved into a globally recognized institution, renowned for its innovative approach to education and research. The university's commitment to providing a transformative learning experience is reflected in its diverse academic programs, ranging from undergraduate to postgraduate levels, all designed to equip students with the skills and knowledge needed for success in a rapidly changing world. What sets Bocconi apart is its international outlook, fostering an environment that encourages cross-cultural understanding and collaboration. The university's strong ties with the business and economic sectors ensure that students not only gain theoretical knowledge but also practical insights, preparing them to navigate the complexities of the global professional landscape. Bocconi University, with its illustrious history and forward-looking approach, continues to be a hub for those aspiring to make meaningful contributions to the fields of economics, management, finance, and beyond.

This program relies on three main assets: Bocconi’s international reputation for research and teaching in economics, management and law, Milan, with its economic vitality and vibrant creativity, Italy, with its artistic and cultural tradition. These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs and professionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury. In recent decades these sectors have had, and continue to have, a central role in the economic development of many countries: this role is linked to their ability to produce economic value and to improve their attractiveness, adding to social well-being and quality of life. Core courses are complemented with workshops that help participants fully understand the dynamics of each subfield of the industrial and non-industrial arts and cultural sectors. Workshops embrace a practitioner’s perspective and a down-to-earth approach as core lectures and case discussions are enhanced with different off-campus visits, various meetings with managers and professionals, commissioned business projects and field research on emerging issues and challenges that creative business and public sector organizations in the arts and cultural fields are facing.