Master's in Digital Marketing

King's College London are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing. Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically.

Digital Marketing MSc programe is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

King's College London is one of the top UK universities in the world and among the oldest in England. King's has an outstanding reputation for world-class teaching and cutting-edge research. In the 2014 Research Excellence Framework (REF) King’s was ranked 6th nationally in the ‘power’ ranking, which takes into account both the quality and quantity of research activity. Eighty-four per cent of research at King’s was deemed ‘world-leading’ or ‘internationally excellent’. The university is in the top UK universities for research earnings and has an overall annual income of more than £684 million. 

King's College London aims to embed equality, diversity and inclusion into everything they do. They want their policies, practices and processes to empower individuals to be able to contribute fully. As an employer and educator, King’s recognises its legal duties as well as the moral imperative to promote diversity and inclusion within the campus community and to provide a safe and healthy environment for work and study where staff, students and other members of the King’s community are treated with dignity, courtesy and respect.

The dedicated Diversity & Inclusion team not only ensures that King’s meets and upholds its legal obligations in regard to equality and anti-discrimination law, but also makes positive interventions to embed the ethos diversity and inclusion into policy, processes and everyday practice, working to eliminate barriers to participation and success.