Master's in Digital Marketing

This Masters in Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.

Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.

The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.

The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:

• Consumer Marketing
• International Marketing

Overview

Henley Business School is more than bricks and mortar. The school is part of a global network across fourteen countries, with the main campuses situated in Reading and Henley-on-Thames. The institution's locations are a key part of Henley’s culture. MBA, DBA and executive education participants learn in the tranquil riverside setting of the Greenlands campus, a former stately home with a history stretching back to Medieval times. The historic buildings and 134 acres of parkland inspire a special sense of community and a calm, contemplative environment for learning.

Henley students don’t just learn a list of facts and theories. They develop and apply their learning to real-life situations, examining issues around ethics and sustainability and building an understanding of the wider global impact of business on society. This creates future leaders with strong business acumen, who can make tough choices on ethical decisions and strive for positive change in order to decrease inequality and increase diversity.

Vision

Regardless of where you are in your journey, Henley Business School’s innovative approach can deliver real results to help you reach your goals. We can equip you with the tools and qualifications to develop and succeed in changing and challenging times.

This vision is underpinned by Henley's core values:

• That the learner and their continued development is central to what we do
• That character and integrity are as important as capability
• That wealth creation is important for society as a whole not just for individuals
• That building management and leadership capability builds both wealth and the welfare of society.