Master's in Data Marketing Communications (Online)

West Virginia University (WVU) has evolved into a prominent research university, offering a diverse array of academic programs and fostering a vibrant campus life. WVU provides a wide range of undergraduate, graduate, and doctoral programs across various fields, including the arts, humanities, social sciences, business, and STEM disciplines. The university's strong ties to its Appalachian heritage and dedication to community engagement are notable features, as seen through its initiatives to address regional challenges and contribute to the economic development of the state. With a combination of rigorous academic offerings, a vibrant campus atmosphere, and a strong sense of community, West Virginia University continues to provide students with a comprehensive educational experience and opportunities for personal and professional growth.

You won’t find a program like this anywhere else. The marketing communications industry demands smarter insights and better results across a variety of media. We worked with data marketing experts to create WVU’s Master of Science in Data Marketing Communications, the nation’s first online master’s degree explicitly focused on the strategic use of data in marketing communications. If your passion for marketing is driving you to understand the data behind it, this is the program for you. Online shopping, digital advertising, social media metrics, web analytics, customer relations management platforms, website user statistics — the data available to marketers to better understand audience habits and motivations is growing daily. Ready to be CMO? Pair your already-existing marketing creativity with sharpened analytical skills and an understanding of technology-driven mediums.