Master's in Digital Marketing Strategy

Munster Technological University: Munster Technological University (MTU) is an innovative and forward-thinking institution located in Cork, Ireland. It is the result of a merger between Cork Institute of Technology and Institute of Technology Tralee. MTU offers a diverse range of programs in engineering, science, business, art and design, and more. The university focuses on practical learning, industry collaborations, and research that addresses real-world challenges. With a student-centered approach, MTU provides students with a supportive environment, state-of-the-art facilities, and opportunities for professional development. It aims to equip graduates with the skills and knowledge required to succeed in their chosen careers and contribute to societal and economic development.

Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled. The programme is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to the point of expertise in the context of an overall strategic perspective. MTU’s panel of lecturers has the substantial commercial experience and is drawn from a range of local, national and international companies that lead the way in digital marketing. This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership. All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.