Hotel Management: Distribution, Revenue and Demand Management at ESSEC Business School

📖 Introduction

ESSEC Business Schoo has consistently evolved to become a trailblazer in business education, embodying a spirit of innovation and excellence. The school offers a diverse range of programs, from undergraduate to doctoral levels, focusing on equipping students with the skills and insights needed to excel in the complex and dynamic world of business. What sets ESSEC apart is its commitment to academic rigor, entrepreneurial spirit, and an international outlook. The school has developed strong partnerships with leading corporations and institutions worldwide, fostering a dynamic ecosystem for learning and research. With campuses in France and Singapore, ESSEC provides a truly global educational experience, preparing its students to navigate the challenges of the modern business landscape with a deep understanding of cultural nuances and a broad perspective.

📚 About the Program

Market hospitality services, manage demand, and optimize revenue.\n\nThis Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.

🏫 About the University

ESSEC Business School has consistently pushed the boundaries of business education. Its innovative approach integrates rigorous academic programs with a focus on fostering entrepreneurial thinking and leadership skills. The school's global perspective is reflected in its dual-campus presence in France and Singapore, providing students with a unique multicultural environment. At ESSEC, collaboration with industry leaders and a dedication to research contribute to a dynamic learning environment. The school's emphasis on ethics, diversity, and sustainability aligns with the evolving demands of the modern business landscape. ESSEC stands as a symbol of academic rigor and practical relevance, preparing graduates not only for successful careers but also to contribute meaningfully to the challenges and opportunities of the global business arena.

✅ Entry Requirements

All students from all countries are eligible to apply to this program.

Why Apply on Global Admissions?

Hotel Management: Distribution, Revenue and Demand Management

ESSEC Business School

📖 Introduction

📚 About the Program

🏫 About the University

💰 Fees

✅ Entry Requirements

📬 Admissions Process

📝 Reviews

Why Apply on Global Admissions?

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