Graduate Certificate of Tourism and Hospitality Marketing

The International College of Management, Sydney (ICMS) is a prestigious institution that was founded in 1996. Located in Sydney, Australia, ICMS offers a range of industry-focused undergraduate and postgraduate programs in areas such as business management, hospitality management, event management, international tourism, and sports management. With a strong emphasis on practical experience, ICMS provides students with the opportunity to gain hands-on industry training through internships and industry placements. The college has established strong connections with industry partners, ensuring that graduates are well-prepared for successful careers in their chosen fields.

An ever-changing global tourism industry needs marketing professionals with a thorough understanding of the critical role that marketing, media and promotions play in the development and success of tourism and hospitality enterprises. The Graduate Certificate of Business (Tourism and Hospitality Marketing) has been designed as a stand-alone qualification or a pathway into any of the ICMS Masters courses. The Graduate Certificate of Business (Tourism and Hospitality Marketing) focuses on developing advanced, transferable and professional attributes through a program of student-centred learning. You will study advanced conceptual and theoretical frameworks for analysing businesses – which will equip you for an immediate contribution in the competitive global business environments of marketing, tourism, travel, and hospitality. If you are already working, this short postgraduate course will allow you to up-skill, as well as providing tangible recognition of your enhanced workplace skills. Students of the Graduate Certificate of Business (Tourism and Hospitality Marketing) are required to undertake two business specific subjects and two marketing subjects – one in contemporary marketing and one in tourism and hospitality-specific marketing. Upon completion of the Graduate Certificate of Business (Tourism and Hospitality Marketing), students may be eligible to articulate (enter) into the second semester of any ICMS Masters course.