Foundations of Marketing Analytics

Emory University, a private research university in Atlanta, United States, offers a unique experience for international students. Founded in 1836, it has a rich history of academic excellence and innovative research. You will find a strong commitment to interdisciplinary research, making it an ideal choice for students who want to make a positive impact on the world.

Emory focuses on many subjects, including programs in engineering, business, and medicine, with 166 programs available. Specifically, the university is home to world-class research centers like the Emory Vaccine Center and the Winship Cancer Institute, providing students with access to cutting-edge technology and resources. The Goizueta Business School is another notable example, consistently ranked as one of the top business schools in the country.

Located in the heart of Atlanta, the campus offers many opportunities for you to engage in student life, including active student clubs and athletic programs like soccer and basketball. You will also find modern facilities and a diverse population, making it an exciting place to learn and grow. With its rich cultural heritage and thriving business and technology industries, Atlanta provides a unique backdrop for your academic journey, allowing you to explore, learn, and succeed in a dynamic environment.

The Foundations of Marketing Analytics program is for students who want to learn how to analyze data and support business decisions. This non-degree program is offered by Emory University and takes place online. Students will learn how to find, extract, and describe data, as well as identify and quantify relationships between variables.

The curriculum covers data analysis, spreadsheet modeling, and risk evaluation. Students will also learn how to derive customer insights from data and present their findings to management. The program includes a capstone project where students can apply their skills to solve a marketing analytics problem.

Graduates of this program can pursue careers as Marketing Analysts, Data Scientists, Business Intelligence Developers, Marketing Managers, and Operations Researchers. They can work in various industries, including retail, finance, and consulting, for employers such as Deloitte, McKinsey, and Procter & Gamble.