Bachelor's in New Media Design

Rochester Institute of Technology (RIT) is a prestigious institution located in Rochester, New York. Known for its strong emphasis on technology, art, design, and business education, RIT offers a wide range of undergraduate and graduate programs across diverse fields. The university is committed to experiential learning, providing students with hands-on experiences, industry partnerships, and co-op opportunities to enhance their practical skills and career readiness. With state-of-the-art facilities, renowned faculty, and a supportive community, RIT equips students with the knowledge, critical thinking abilities, and professional networks necessary for success in today's rapidly evolving global marketplace.

At the intersection of visual communication, design strategy, and user experience design, this new media design degree produces innovative creators of next gen digital media. Every day, millions of people engage in interactive digital experiences, from smartphones and smart TVs, to tablets, wearables, gaming systems, and more. In the new media design degree, you’ll explore dynamic aspects of digital design–visual design, user experience design, interaction, motion graphics, and technology–that give you the skills you need to create captivating, interactive media.