Bachelor's in Media and Public Relations

Bifröst University is an active member of the Icelandic and international research communities and prides itself for recruiting faculty with broad research profiles in the social sciences. Bifröst University hosts many independent research centers, for example Centre for European Studies, Centre for Retail Studies and the Cultural Research Centre. Bifröst University has lead many research projects funded by the Icelandic Research Council in addition to projects funded by the EC Research Framework program.

Bifröst also offers a one-year pre-university level preparatory study program for students lacking full university entrance qualifications, as well as various life-long learning programs including successful programs for retail management, for tourism and one for people working in local government. Many of Bifröst’s undergraduate students spend one or more terms abroad at partner universities in America, Asia and continental Europe. Bifröst University has also participated in many academic networks of the COST and ERASMUS programs, as well as the Northern Periphery program.

Bifröst University places emphasis on vigorous and reformative quality assurance pertaining to all of the University’s operations. The purpose of the quality assurance is to maximise the quality of studies, teaching and research with the aim of providing students, instructors and staff with an academic environment which meets both Icelandic and International quality standards and to assure the quality of academic degrees conferred at Bifröst University.