Bachelor's in Marketing

Jacksonville State University (JSU), renowned for its dedication to academic excellence and community engagement, JSU offers a diverse array of undergraduate and graduate programs that cater to a wide range of interests and career aspirations. At Jacksonville State University, the commitment to holistic education is evident in its comprehensive approach. The university's emphasis on experiential learning, combined with modern facilities and dedicated faculty, equips students with the knowledge and skills they need to excel in their chosen fields. JSU's strong sense of community fosters an environment where students can thrive academically and personally. Through its dedication to fostering academic achievement, community involvement, and personal growth, Jacksonville State University prepares graduates to succeed in their careers while making meaningful contributions to their communities and the world at large.

Marketing is a dynamic, customer-oriented discipline. It is the process whereby customers are identified domestically and/or globally; products are designed and positioned in the market place; distribution systems, including traditional and emerging channels, are established; promotions via traditional and the ever-changing electronic media are developed; and pricing is determined. Students selecting Marketing as a major will be prepared to achieve success in this dynamic environment.