Bachelor's in Marketing

The International College of Management, Sydney (ICMS) is a prestigious institution that was founded in 1996. Located in Sydney, Australia, ICMS offers a range of industry-focused undergraduate and postgraduate programs in areas such as business management, hospitality management, event management, international tourism, and sports management. With a strong emphasis on practical experience, ICMS provides students with the opportunity to gain hands-on industry training through internships and industry placements. The college has established strong connections with industry partners, ensuring that graduates are well-prepared for successful careers in their chosen fields.

Marketing is a fast-paced and fluid industry, demanding the best of your business creativity when representing brands and influencing consumer behaviour. The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector. Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level.