Bachelor's in Marketing

Chicago State University, located on the South Side of Chicago, is a notable institution that stands out as the most affordable public university in the city. With a commitment to providing accessible higher education, Chicago State University offers a diverse range of academic programs across various disciplines. It serves as a gateway for students seeking quality education without the burden of excessive financial strain. The university's emphasis on affordability, coupled with its dedication to academic excellence, makes it an attractive choice for those seeking an affordable and high-quality education in the vibrant city of Chicago.

The College of Business offers a Bachelor of Science degree in Business and Administration, with a concentration in Marketing. A marketing student learns about advertising, consumer behavior, marketing research, brand management, and numerous other marketing techniques and concepts. Graduates usually enter companies in sales, research or assistant buyer positions. They can expect to be promoted to brand management, sales supervision or general management positions. Some firms expect all employees to have strong marketing backgrounds.