Bachelor's in Marketing - Non-Profit Marketing

Saint Vincent College provides an ideal setting for students seeking a holistic education that combines intellectual, spiritual, and personal development. Rooted in the Benedictine values of community, hospitality, and stewardship, Saint Vincent College is dedicated to cultivating a supportive environment that nurtures the mind and spirit. With a commitment to liberal arts education, Saint Vincent College offers a range of undergraduate programs designed to foster critical thinking, creativity, and ethical decision-making. The Benedictine tradition, which emphasizes the pursuit of knowledge in the context of a vibrant and caring community, permeates every aspect of campus life. Students are encouraged to engage in service, leadership, and a rich array of extracurricular activities, contributing to the development of well-rounded individuals prepared for success in their chosen fields and as responsible members of society. Saint Vincent College's enduring dedication to intellectual exploration and moral formation continues to make it a beacon of transformative education.

Marketing at Saint Vincent College teaches students to anticipate and satisfy customer needs in the marketplace. Marketing is at once exciting and challenging—it involves creating, communicating, delivering, and exchanging goods and services that offer value for customers, clients, partners, and society at large. McKenna School marketing students are introduced to the strategic role of marketing in business and nonprofit settings, and in society. Marketing students begin with courses in consumer psychology, marketing research and digital marketing and learn important skills for applying marketing strategy. These skills including marketing plans, business simulations, the interpretation of statistical data, in-depth training in Excel, and advertising and promotion planning. Successful marketing students are often creative; they like people, their ideas, activities, backgrounds, and opinions. Marketing students enjoy trying new products and brands, trackingdata and trends, and they follow digital media, social platforms, and interesting advertising and promotion campaigns. Nonprofit marketing refers to the tactics and strategies nonprofit organizations use to raise donations and spread their message. Nonprofit marketers use wide range of activities, such as direct mail marketing, mobile marketing, content marketing, and social media marketing.

Saint Vincent College offering a comprehensive range of undergraduate programs, Saint Vincent College places a strong emphasis on liberal arts education, encouraging critical thinking and ethical decision-making. The Benedictine tradition shapes campus life, promoting engagement in service, leadership, and diverse extracurricular activities. This approach creates well-rounded graduates prepared for success in their careers and as conscientious contributors to society. Saint Vincent College stands as a beacon of transformative education, combining enduring traditions with a forward-looking commitment to excellence.