Bachelor's in Journalism, Advertising and Public Relations

West Virginia University (WVU) has evolved into a prominent research university, offering a diverse array of academic programs and fostering a vibrant campus life. WVU provides a wide range of undergraduate, graduate, and doctoral programs across various fields, including the arts, humanities, social sciences, business, and STEM disciplines. The university's strong ties to its Appalachian heritage and dedication to community engagement are notable features, as seen through its initiatives to address regional challenges and contribute to the economic development of the state. With a combination of rigorous academic offerings, a vibrant campus atmosphere, and a strong sense of community, West Virginia University continues to provide students with a comprehensive educational experience and opportunities for personal and professional growth.

The advertising and public relations major teaches students how to ethically serve and engage diverse audiences in all sectors of society. As such, student learn how to develop and manage creative, integrated and strategic campaigns. Students in this major select an area of emphasis (AOE) in either advertising or public relations to complement their strategic communications coursework. Both majors require creativity and critical thinking. Students build skills in writing, research, strategy, design, digital and social media, as well as the ethics, history and laws that provide a foundation for their field. They may further their expertise through such courses as Martin Hall Agency, crisis communication, International communication, event planning, advocacy communication, visual storytelling, media planning, influencer marketing and study abroad experiences. Students plan and produce promotional and educational campaigns and materials for actual clients, which include local businesses, nonprofits and communities, as well as larger grant-funded projects that impact the state. As a result, students gain real-world experience that can lead to careers in advertising and public relations agencies, corporations, nonprofits, government, education, entertainment, sports, healthcare, and other public-sector fields.