Bachelor's in Integrated Media

OCAD University has evolved into a leading center for innovation and creativity. The university is renowned for its comprehensive programs in art and design, providing students with a vibrant and interdisciplinary education that prepares them for impactful careers in various industries. What makes OCAD University unique is its focus on pushing the boundaries of traditional disciplines. The curriculum encourages experimentation and collaboration, fostering an environment where students can explore their artistic visions while integrating cutting-edge technologies. The university's commitment to diversity and inclusion is evident in its student body, faculty, and the range of perspectives embraced in its creative endeavors. OCAD University is not just an educational institution; it is a dynamic hub where emerging artists and designers are equipped to challenge conventions, shape the future of their fields, and contribute to the cultural landscape.

Examine the role of technology in our culture and a wide range of media practices such as film, video, robotics, electronics, performance, web, installation, interactivity, animation, audio. Integrated Media is an innovative digital and time-based area that encourages an interdisciplinary exploration of media practices. Students are asked to question how they position themselves in the world in relation to technology. “As I see it, technology has built the house in which we all live. The house is continually being extended and remodelled. More and more of human life takes place within its walls, so that today there is hardly any human activity that does not occur within this house. All are affected by the design of the house, by the division of its space, by the location of its doors and walls. Compared to people in earlier times, we rarely have a chance to live outside this house. And the house is still changing; it is still being built as well as being demolished.” – Dr. Ursula Franklin, The Real World of Technology. The Integrated Media program examines the role that technology plays in our culture and emphasizes our need for critical engagement.