Bachelor's in Fashion Marketing and Management

The Savannah College of Art and Design (SCAD) is a prestigious private art and design university with campuses in Savannah, Atlanta, and Hong Kong. Founded in 1978, SCAD has established itself as a global leader in creative education. The university offers a wide range of undergraduate and graduate programs in disciplines such as fine arts, design, fashion, animation, architecture, and more. With a focus on hands-on learning and interdisciplinary collaboration, SCAD provides students with a dynamic and supportive environment to explore their artistic talents and develop their skills. The university's distinguished faculty, state-of-the-art facilities, and extensive industry connections offer students valuable resources and opportunities for professional growth. SCAD's commitment to innovation, sustainability, and cultural diversity fosters a vibrant and inclusive community of artists and designers. Through a combination of rigorous coursework, real-world projects, and exposure to global perspectives, SCAD prepares graduates to excel in their creative careers and make a meaningful impact in the world of art and design.

SCAD's fashion marketing and management program places students at the intersection of fashion, business, and marketing. Professionals in this field create and foster global marketplace trends by influencing every link of the fashion chain. They wear a variety of hats and drive innovation through materials sourcing, supply chain management, manufacturing, economic strategy, trend forecasting, consumer understanding, product promotion, and investor relations. It's a big, diverse industry, and marketing and management professionals stand at the helm.