Bachelor's in Business Analytics

Macquarie University is a prestigious higher education institution located in Sydney, Australia. Founded in 1964, it is recognized globally for its excellence in teaching and research. Macquarie offers a comprehensive range of undergraduate and postgraduate programs across various disciplines, including arts, business, science, engineering, and health. The university is known for its innovative and interdisciplinary approach to education, encouraging students to think critically, embrace diversity, and pursue lifelong learning. Macquarie's campus is vibrant and inclusive, providing state-of-the-art facilities, research centers, and a supportive learning environment. With a strong commitment to societal engagement and global impact, Macquarie University prepares students to become future leaders, equipped with the knowledge and skills to tackle real-world challenges.

Big data has become big business, and individuals with the ability to extract value from these data sources to help businesses better understand their consumers, innovate, reduce their risk and maximise opportunities are in demand across the globe. The multidisciplinary Bachelor of Business Analytics – developed and refined in consultation with industry – will provide you with skills in data visualisation, and statistical and analytical tools. You’ll also gain a solid understanding of the context of organisational problems from managerial, financial and human perspectives, so you can make informed and insightful decisions.