Bachelor's in Business Administration

Woosong University is a distinguished private institution that places a strong emphasis on innovation and global education. The university offers a diverse range of programs, including business, engineering, design, and hospitality management, preparing students for success in an increasingly interconnected world. At Woosong University, the integration of academic rigor with practical experience is central to its educational approach. The university's commitment to fostering innovation and entrepreneurship is reflected in its state-of-the-art facilities and partnerships with industries, providing students with hands-on learning opportunities. With a focus on English-language instruction and global perspectives, Woosong equips graduates with the skills and cultural awareness necessary to excel in their careers and thrive in a rapidly evolving global landscape. Through its dedication to fostering creativity, critical thinking, and a strong international outlook, Woosong University prepares graduates to make meaningful contributions to their professions and communities in South Korea and beyond.

The Bachelor of Business Administration (BBA) is a practical and international program designed to help students develop the fundamental business and management skills needed to kick-start their career. BBA students build their academic foundations for developing a successful career by learning key business concepts in their first and second years. They will advance to one of the seven specializations (Finance, Management and Entrepreneurship, Marketing, Technology and Innovation, Data Analytics, Sport Management, or K-ACE (Korean Art, Creativity, and Entertainment) or complete a non-specialized general degree in their fourth year. They also can pursue a minor in a foreign language (Korean, Chinese, or Japanese). Students are provided co-curricular opportunities to practice their acquired knowledge and engage in industry-related activities for a smooth and efficient transition into their careers. Students gain a further competitive edge through our Global Challenge Program, where all students take part in an exchange program, an internship, or a capstone project. SolBridge prides itself on nurturing the next generation of global business leaders. Our graduates should be worldly, adaptable, knowledgeable, and self-assured in their competencies and the recent transformation of the BBA program ensures this. The BBA 2.0 program combines the strongest elements of programs around the world and blends it with our own unique SolBridge vision, and shapes it into what the BBA program is today. A program that stands out as competitive, well-rounded, and globally impactful emphasizing SolBridge GACCS – Global Perspective, Asian Expertise, Cross-Cultural Competence, Creative Management Foundation, and Social Responsibility. This program will give you the edge you need to embrace the role of a global business leader through the following facets; Foundational First-year, MySolBridge platform, Five Career Tracks and Business Practices.