Bachelor's in Business Administration - Marketing

Savannah State University (SSU) stands as a beacon of academic excellence and cultural diversity. SSU has a proud legacy of providing accessible and transformative education to a diverse student body. The university's commitment to fostering a supportive and inclusive learning environment is reflected in its range of undergraduate and graduate programs, designed to equip students with the skills and knowledge necessary for success in their chosen fields. SSU's picturesque campus, nestled along the banks of the Savannah River, provides a conducive setting for holistic development. The institution places a strong emphasis on experiential learning, encouraging students to engage in research, internships, and community service. With a faculty dedicated to both teaching and mentorship, Savannah State University is not just an academic institution; it's a community where students are nurtured, challenged, and prepared for leadership roles in a globalized world.

The business marketing program teaches students to identify customer needs and wants, determine target markets, and design appropriate products and services. Through innovative instruction, mentoring, applied research, and community involvement, the program prepares graduates for the public and private sectors. Graduates work in market research, public relations, event management and product management.