Bachelor's in Business Administration - Marketing

Mahidol University is one of Thailand's most prestigious and internationally recognized institutions, located in Bangkok. Renowned for its excellence in research and education, particularly in health sciences, Mahidol offers a diverse range of undergraduate, postgraduate, and doctoral programs across fields such as medicine, science, engineering, social sciences, and humanities. The university is committed to fostering academic and research excellence, with a strong emphasis on innovation and global engagement.

The Marketing Major provides students with relevant marketing skills, a crucial component of any business which includes conducting research to learn about the needs of customers, developing new products or refining existing ones, setting prices, determining where products should be sold and promoting the product to the final users. The curriculum furnishes Marketing majors with a sound foundation in the basics of marketing, consumer behavior and marketing research before advancing to the higher level modules of different marketing strategy courses. Students learn how to analyze situations and implement strategies under different market environments through lectures, class discussions, case studies and projects.

Mahidol University has a long-standing tradition of contributing to the nation's healthcare and scientific advancements. The university's mission is to develop well-rounded graduates who are not only experts in their fields but also socially responsible and globally minded. Mahidol's faculty includes distinguished scholars and professionals who create a dynamic and collaborative learning environment. The university is equipped with state-of-the-art facilities, including advanced research centers, hospitals, and libraries, supporting a wide range of academic and research activities. Mahidol University places a strong emphasis on international collaboration, offering numerous exchange programs and partnerships with leading institutions worldwide, and is dedicated to addressing global challenges through education, research, and innovation.