Bachelor's in Business Administration and Service Management

Copenhagen Business School (CBS) stands as one of Europe's premier business schools, renowned for its commitment to academic excellence, research-driven education, and strong ties to the business community. At CBS, a diverse array of undergraduate, graduate, and doctoral programs is offered, covering fields such as business administration, economics, finance, and management. The curriculum is characterized by a blend of theoretical knowledge and practical application, preparing students for the complexities of the global business landscape. Emphasizing innovation and critical thinking, CBS fosters an environment where students are encouraged to challenge conventions and contribute meaningfully to the evolution of business practices. The school's strong connections with industry leaders, coupled with a commitment to cutting-edge research, ensure that graduates are equipped with the skills and insights needed to excel in their careers and make significant contributions to the business world.

BSc SEM combines business economics and service sector studies and gives you an in-depth understanding of how to market, sell and organise a service in national as well as international markets. The service sector is the largest sector in most developed countries. In Denmark it contributes around 70 % of the national GDP. A service is an intangible offering; no physical product is exchanged between buyer and seller before purchase. Traditional examples could be services provided in shops, restaurants, hotels, tourism agencies, travelling, amusement parks or even in public institutions such as museums. Modern examples of services include subscriptions to streaming services, social media, mobile and communication services as well as business services. Services are an integral part of what a company is and what it produces. For example, physical products often also have an additional service attached to them in the form of knowledge, time or attention. A simple example could be when you buy a new phone. You are paying for a physical product, but you also receive in-store pre-purchase service where the sales assistant provides you with information and answers the questions you might have. However, you also receive post-purchase service in the form of a warranty and 24/7 customer support.