Bachelor's in Business Administration and Digital Management

Copenhagen Business School (CBS) stands as one of Europe's premier business schools, renowned for its commitment to academic excellence, research-driven education, and strong ties to the business community. At CBS, a diverse array of undergraduate, graduate, and doctoral programs is offered, covering fields such as business administration, economics, finance, and management. The curriculum is characterized by a blend of theoretical knowledge and practical application, preparing students for the complexities of the global business landscape. Emphasizing innovation and critical thinking, CBS fosters an environment where students are encouraged to challenge conventions and contribute meaningfully to the evolution of business practices. The school's strong connections with industry leaders, coupled with a commitment to cutting-edge research, ensure that graduates are equipped with the skills and insights needed to excel in their careers and make significant contributions to the business world.

BSc DM gives you an understanding of the possibilities as well as challenges that digitalisation creates for companies. You will learn to work with strategy, data and technologies to manage digital transformations and business solutions. Digital innovation, new technologies and advanced ways of working with data shape and change virtually all aspects of how companies and other organisations do business. Digital information, including “big data”, creates new ways for companies to develop their activities and strategies. Social media and new communication platforms require companies to find new ways of managing communication internally as well as their relations with partners and customers. Planning, development, administration, and production are increasingly optimised through digital systems. In addition, organisations and the people who work within them must adapt to new ways of working, thinking and managing.