Bachelor's in Advertising Creative

Michigan State University (MSU) is a prominent public research university located in East Lansing, Michigan. Founded in 1855, MSU has grown into one of the largest universities in the United States. Renowned for its excellence in academics, research, and innovation, MSU offers a wide range of undergraduate and graduate programs across various disciplines. The university's commitment to fostering a diverse and inclusive community is reflected in its vibrant campus culture. With world-class faculty, state-of-the-art facilities, and a strong focus on interdisciplinary collaboration, MSU provides students with a transformative educational experience that prepares them for success in their careers and contributions to society.

The undergraduate creative advertising major prepares students to work in advertising and related industries, as art directors and/or copywriters. Promotional communication businesses, like advertising, demand a variety of skilled employees, including those who develop the messaging strategy, those who study the intended audience for the message, those who decide the best channel of communication to reach that audience, and those who actually compose the look, the wording and — if appropriate — the sounds of the message. The advertising creative program is focused on students who want to actually create advertisements. Students with a creative advertising major receive a broad liberal arts background, as well as a strong overview of the advertising process, that provides them with an understanding of the strategy, research and other functions necessary for effective advertising. However, greater depth of training is dedicated to helping students develop advertising, art direction and copywriting skills. Over the course of the program, students develop a portfolio of their work, to help them in seeking employment upon graduation. These skills enable students to find work not only in advertising, but also in the fields of direct marketing, sales promotion, public relations, web design, electronic commerce and more.