Bachelor's in Advertising and Promotion

Western Michigan University (WMU) is known for its commitment to academic excellence, research innovation, and its role as a center for diverse educational opportunities in the region. WMU offers a wide range of undergraduate and graduate programs across various disciplines, including business, engineering, health sciences, and the arts. The university's dedication to research is evident through its numerous research centers and initiatives, which provide students with valuable opportunities to engage in cutting-edge research projects. WMU's vibrant campus community, dedicated faculty, and focus on experiential learning create an environment where students can excel academically and personally. With a strong emphasis on community engagement and a commitment to inclusivity, Western Michigan University prepares graduates to succeed in their careers and make meaningful contributions to their communities and the world.

Are you a creative, strategic thinker? Do you have a passion for communicating? If so, the advertising and promotion major at the Haworth College of Business may be a perfect fit for you! You will gain portfolio-building skills through real-world scenarios in the classroom—and beyond—to set you up for success in your chosen career path. And you will benefit from small class sizes and top faculty who bring their industry expertise to you. The advertising and promotion major offers the best mix of marketing, communication and business fundamentals to help you land your dream position. Join the more than 2,000 alumni and see where the future takes you!