Bachelor's in Advertising and Integrated Communications

Quinnipiac University is a prestigious private university located in Hamden, Connecticut. With a rich history dating back to 1929, Quinnipiac offers a comprehensive range of undergraduate and graduate programs in fields such as business, health sciences, communications, law, and more. Known for its focus on experiential learning, the university provides students with numerous opportunities to engage in internships, research projects, and community service, enhancing their practical skills and preparing them for successful careers. With state-of-the-art facilities, accomplished faculty, and a commitment to fostering a supportive and inclusive campus community, Quinnipiac University delivers a well-rounded education that combines academic rigor with real-world experiences, equipping graduates with the tools to thrive in their chosen fields.

The BA in Advertising and Integrated Communications teaches concepts and skills necessary to create powerful and interactive branded content across numerous platforms. Our curriculum illustrates how advertising and content creation integrate for an overall communications campaign. Over time, you’ll conceptualize and create large-scale campaigns that draw upon audience and media data and analytics, and leverage content for web, social media, mobile devices and traditional media. Our classes bring the industry into the classroom and allow for deep exploration of social media strategies, media buying, consumer trends and visual design. A required minor, which may be chosen from either inside or outside the School of Communications, will further complement your career goals and personal interests. With such a deep repertoire of strategies and techniques, you’ll know be prepared for both sides of the advertising world as creatives or brand managers. Practical experience, internship opportunities and the chance to build a strong portfolio of work are also central to the program. This combination of career-centered academics and field experience, positions you for professional opportunities in advertising, public relations and social media agencies, as well as branded content newsrooms, media organizations and corporate communications.

Quinnipiac University is a prominent private university located in Hamden, Connecticut. Founded in 1929, the university has since established itself as a leader in providing an exceptional education to students. Quinnipiac offers a comprehensive range of undergraduate, graduate, and professional programs across various disciplines, including arts and sciences, business, health sciences, communications, law, and more. With a strong emphasis on experiential learning, Quinnipiac integrates classroom instruction with real-world experiences, such as internships, clinical placements, and research opportunities, allowing students to apply their knowledge in practical settings. The university's distinguished faculty, state-of-the-art facilities, and commitment to innovation contribute to a dynamic learning environment that fosters intellectual growth and personal development. Quinnipiac also prides itself on its dedication to community engagement, global perspectives, and the ethical practice of professions. With a vibrant campus community, a focus on career readiness, and a commitment to fostering well-rounded graduates, Quinnipiac University prepares students to succeed in their chosen fields and make a positive impact on society.