Bachelor's in Marketing

Situated in Regina, Canada, the University of Regina is known for its commitment to experiential learning and academic excellence. The university offers a diverse range of programs in arts, sciences, business, engineering, and more. With a strong emphasis on student engagement and community involvement, the University of Regina provides a supportive environment for students to thrive academically and personally.

Marketing As a marketing professional, you will flex your creative, analytical, and competitive talents. The marketing major at Hill School of Business in Saskatchewan teaches the essentials of marketing: understanding the market, advancing competitive advantage, and out maneuvering competitors. You’ll learn the concepts, techniques, and skills you need for a successful marketing career with any organization, from general marketing theory to specialized courses in global strategy, branding, consumer behaviour, and digital marketing. Marketing Major Requirements As a marketing major at the Hill School of Business, you will complete five required marketing courses in addition to the core requirements of the Bachelor of Business Administration degree. Students majoring in marketing will be exposed to foundational classes that merge theory and application then build to more dynamic courses that combine marketing challenges with strategy. You’ll also choose from a number of specialized classes for a deeper understanding of business and marketing topics such as global strategy, branding, consumer behaviour, advertising, research, analytics, and the digital space including social media marketing. The Hill School uses case studies, computer simulations, and live local clients to create real-life experiences and marketing scenarios.