Bachelor's in Business Administration (DEC-BAC course in marketing Edouard-Montpetit)

University of Quebec Trois Rivieres: The University of Quebec Trois Rivieres (UQTR), located in Trois-Rivieres, Canada, is a multidisciplinary institution known for its quality education and research. UQTR offers a wide range of programs in arts, sciences, business, health, and engineering. The university emphasizes practical training, research collaborations, and community engagement to enhance the learning experience and contribute to regional development.

The training is on a continuum lasting four years. It includes the college component which gives access to a DEC in Administrative Techniques, business management option and the university component which gives access to a Bachelor's degree in business administration, DEC-BAC path in marketing. Thanks to recognition of college coursework equivalent to twenty-four credits (8 university courses) integrating college and university training, students can complete the DEC and the bachelor's degree in four years, i.e. 10 sessions including two summer sessions. . This path allows students to achieve fulfillment in their field of study while enabling them to access the labor market more quickly. As part of the Bachelor of Business Administration, Program Objectives Graduates of the bachelor's program in business administration, marketing path have both general training in all business functions and specialized training in the marketing concentration. The realization of practical work and internships allows students to familiarize themselves with the working environment.