The Master’s in Marketing at University of Bath is a 1 year long program for international students, taught in English.
📖Introduction
The University of Bath was established on Claverton Down in Bath in 1966. The University received its Royal Charter in 1966 and is now established as a top UK university with a reputation for research and teaching excellence. Over the next five years, the University seeks to enhance its global position within the top world-leading institutions. The institution will do it in ways that respect and support its community, its values, and its environment.
The University is an energetic connected community, committed to excellence in research and education, embracing the opportunities of today’s world and addressing its challenges. Knowledge and experience are connected in the search for understanding and solutions; study and practice are connected through high-value placements and strategic partnerships to prepare excellent students for future success; and students and staff are connected in an inclusive, collegial, ambitious learning community. To belong at Bath is to be connected, and together to build for the future.
Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers. This course is for graduates looking for a specialist route to a career in marketing with a background in business/management. University of Bath designed this course with input from marketing industry leaders. This means you’ll develop the skills employers are looking for. The University's industry links and the practical focus of this course will help your CV stand out from the crowd. To help you prepare for any marketing career, you will learn about the three core elements of modern marketing: marketing to consumers marketing to businesses and organisations marketing and society The University have close links with a range of organisations. This means the University get input into our course from industry leaders. Show less
Semester One: Marketing, sustainability and society Consumer psychology Marketing to businesses and organizations Strategic marketing Advertising theory and practice
Semester Two: Strategic brand management E-marketing International marketing across cultures Research methods for marketing
Optional units (1): Financial management for international business Principles of corporate social responsibility Project management Business analytics New product development Understanding employment law Defining your career goals
Summer: Dissertation or Practice Track Dissertation Track You will produce a unique piece of research using techniques learned throughout the year.
or
Practice Track You will work with one of our partner organizations to solve a real business challenge. In teams, you will apply what you have learned and present your work to the company.
The University of Bath has evolved considerably since 1966, when it was established to advance learning and knowledge by teaching and research, particularly in science and technology, and in close association with industry and commerce. More than 50 years on, the institution is proud that the University has grown in both size and reputation, highly ranked in all three main national league tables. Engagement with employers remains fundamental to ensuring that our students are particularly well prepared for future careers. The University's reputation for applied research, with real-world impact, is prized by their partners and highlighted by the numerous prestigious awards won by their academic faculty.
As a ‘dual intensive’ University, they equally value both teaching and research as core strengths and these will continue to be at the heart of their strategy. Commitment to quality remains central to the institution. Although much has changed since its establishment as Bath University of Technology, the vision of its founders remains as critical today as it was in 1966. At the outset, the description of technology as “the point at which science intersects society” was used to frame the activities of the University. The empowering of a University community to draw on understandings of science and society to address the key challenges of its time remains as important as ever, whether to seize opportunities in advancing digital technologies or to tackle the threat of climate change, or to address health crises.
You are not eligible to apply to this program because:
The minimum age is 18 and the maximum age is 35.
English fluency is required. You need to be either: - A native English speaker - Studied a degree in English before - Can demonstrate a high level of English - Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.
Minimum education level: Bachelor's.
You need to have above average grades for the program. C average or above 55%.
All students from all countries are eligible to apply to this program.
Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.
Required Documents:
Passport
Graduation certificate
Passport size photo
Official transcript
Personal statement
English certificate (You can take the English test online)
Guarantor letter
2 Recommendation letters
Preparing documents:
You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here
Applying Online is simple in just a few steps. More information is available here.
The first steps are to choose the programs, pay the application fee and upload the application documents.
Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification
After it has been processed to the university you will receive your unique application ID from each university.
The university may contact you directly for further questions.
We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.
After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.
Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.
