Henley Business School was founded on the principle of harnessing life experience to business achievement. The institution began over 70 years ago as the Administrative Staff College with the mission to retrain demobilized officers as business leaders to rebuild the British economy after the war. In tranquil riverside surroundings, leaders from government, military and the church came together to bring business to life. An institution and an ideology was born.

Henley Business School is a triple-accredited business school and part of the University of Reading. With campuses, offices and partnerships around the world, over 7,000 students from more than 100 countries and over 87,000 alumni from 160 countries, HBS is truly an international institution. The courses are enriched by up to date knowledge, research and commercial experience, and aimed at students and professionals at every stage of their career – from undergraduate through to postgraduate, PhD, MBA, DBA and executive education.

This Masters in Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.

Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.

The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.

The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are:

• Consumer Marketing
• International Marketing

Modules:
Study skills for success
Future of Work: Coding with Python for Business & Finance
Career and Professional Development
Digital Marketing
International Strategic Management
Marketing Communications: Digital, Social and Integrated
Marketing Dissertation
Market Research
Measuring Marketing Performance
Study and Research Skills: Sources, Methods, and Practice
Principles of Marketing
Consumer Intelligence: New Consumers, New Markets
Hot Topics in Marketing
Global Marketing Management
Marketing for a Better, Sustainable World
Management in Creative and Cultural Organizations

Overview

Henley Business School is more than bricks and mortar. The school is part of a global network across fourteen countries, with the main campuses situated in Reading and Henley-on-Thames. The institution's locations are a key part of Henley’s culture. MBA, DBA and executive education participants learn in the tranquil riverside setting of the Greenlands campus, a former stately home with a history stretching back to Medieval times. The historic buildings and 134 acres of parkland inspire a special sense of community and a calm, contemplative environment for learning.

Henley students don’t just learn a list of facts and theories. They develop and apply their learning to real-life situations, examining issues around ethics and sustainability and building an understanding of the wider global impact of business on society. This creates future leaders with strong business acumen, who can make tough choices on ethical decisions and strive for positive change in order to decrease inequality and increase diversity.

Vision

Regardless of where you are in your journey, Henley Business School’s innovative approach can deliver real results to help you reach your goals. We can equip you with the tools and qualifications to develop and succeed in changing and challenging times.

This vision is underpinned by Henley's core values:

• That the learner and their continued development is central to what we do
• That character and integrity are as important as capability
• That wealth creation is important for society as a whole not just for individuals
• That building management and leadership capability builds both wealth and the welfare of society.

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it