Concordia University is a public research university located in Montreal, Quebec, Canada. Founded in 1974 following the merger of Loyola College and Sir George Williams University, Concordia is one of the three universities in Quebec where English is the primary language of instruction. We’re a next-generation university, continually reimagining the future of higher education. Located in the vibrant and multicultural city of Montreal, Concordia is the top-ranked university in North America founded within the last 50 years and annually registers some 51,000 students through its innovative approach to experiential learning and cross-functional research.

As a next-generation university, Concordia sets its sights further and more broadly than others. We align the quality of learning opportunities to larger trends and substantial challenges facing society. We pursue technology without losing sight of our humanity. We find inspiration through narrative and dialogue.

The Master of Science (MSc) program in Marketing at Concordia University is designed to provide students with advanced knowledge and skills in the field of marketing. The program focuses on developing expertise in areas such as consumer behavior, marketing research, brand management, digital marketing, and marketing strategy.

Here is a general overview of the MSc program in Marketing at Concordia University:

Core Courses: The program typically includes a set of core courses that provide a foundation in marketing principles and practices. These courses may cover topics such as consumer behavior, marketing research methods, marketing analytics, brand management, digital marketing strategies, and marketing strategy development. These courses aim to provide students with a solid understanding of key marketing concepts and frameworks.

Elective Courses: Students have the opportunity to choose elective courses based on their specific interests and career goals. These courses may cover various areas within marketing, such as advertising and promotions, market segmentation and targeting, international marketing, social media marketing, marketing communications, and product development. Students can tailor their course selection to their particular areas of interest or specialization.

Applied Projects or Internships: The MSc program in Marketing often emphasizes practical application and industry relevance. Students may have opportunities to engage in applied projects or internships with partner organizations, allowing them to gain hands-on experience and apply their marketing knowledge and skills in real-world settings.

Marketing Research: Depending on the program requirements, students may be involved in marketing research projects as part of their coursework or research component. This may involve designing and conducting research studies, analyzing data, and interpreting research findings to support marketing decision-making.

Professional Development: The program may offer opportunities for professional development, including workshops, seminars, and guest lectures by industry professionals. These activities aim to enhance students' understanding of current marketing practices, emerging trends, and career opportunities in various industries.

It's important to note that the specific course offerings and requirements may vary between academic years. For the most accurate and up-to-date information regarding the MSc program in Marketing at Concordia University, I recommend referring to the official Concordia University website or contacting the John Molson School of Business, as they oversee the marketing programs at Concordia University.

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it