The program curriculum is designed to accommodate the realities of part-time students who are running a business, while learning how to grow their business. Hence, it must be practical, flexible, rigorous, and achievable at the same time. The curriculum is encapsulated in 7 progressive terms:
Terms 1-2: The Entrepreneur’s Toolkit – Focus on Fundamentals. This is where students will evaluate key areas of the business, with a bias to action and quick course corrections.
Terms 3-4: Building a Solid Foundation – Professionalizing and Systematizing. During this period, students will design and begin to build a sustainable enterprise via a self-regulating operating system.
Terms 5-7: Crafting a Strategic Growth Trajectory – Scaling and Sustaining. Students will gain in-depth understanding of business context and emerging trends in order to identify untapped markets, spur innovation, and unlock capital.
FIRST TERM
Introduction to Entrepreneurship
Strategic Thinking
Understanding Financial Performance
Personal Effectiveness and Self-Mastery
Leveraging and Managing Regulatory Requirements
Strategic Marketing 1
Financial Management Basics
Managing for Efficiency & Effectiveness
Market Analysis: Understanding the Power of Customer
SECOND TERM
Operations Management Entrepreneurship Laboratory 1
Organizational Behavior 101: Managing People for Performance
Strategic Management
Economics for Entrepreneurs 1
Strategic Brand Management
THIRD TERM
Strategic Negotiations: Winning the Future
Financial Management Entrepreneurship Laboratory 1: Profitability and Budget
Supply Chain Management
Life Planning Entrepreneurship Laboratory
Strategy Entrepreneurship Laboratory 1
Innovation
FOURTH TERM
Marketing Entrepreneurship Laboratory 1: Marketing Campaign
Financial Management Intermediate
Human Resource Management
Operations Management Entrepreneurship Laboratory 2
Creating and Implementing Growth Strategies
Entrepreneurial Finance and Valuation Part 1
Human Resource Entrepreneurship Laboratory: HR Manual
FIFTH TERM
Operations Strategy for Growth
Marketing in the Digital Era
Innovation Entrepreneurship Laboratory 3
Economics for Entrepreneurs 2
Strategic Information Management
Strategy Entrepreneurship Laboratory 2
Gearing for Growth
Organizational Leadership and Change Management
SIXTH TERM
Financial Management Entrepreneurship Laboratory 2: Variance Analysis and Budget Re-forecasting
Institutionalizing Innovation
Enterprise Risk Management
SEVENTH TERM
Entrepreneurial Finance and Valuation Part 2
Conversations about Going Global
Marketing Entrepreneurship Laboratory 2: Corporate Strategy
Strategic Information Management Entrepreneurship Laboratory
Governance, Responsibility, Sustainability, and Ethics
Business Strategy Game
Financial Management Entrepreneurship Laboratory 3: Valuing your company
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