📚About the Program
Master’s in Arts (with dissertation) (social communication at University of Quebec Trois Rivieres
Social communication is the ability of actors to produce artefacts, to design/interpret messages and to connect while taking or taking into account the other (the system, the public, the beneficiary, the user, the citizen, alter ego, etc). Indeed, the productions are analyzed in their context of exchanges. A production is indeed intended for an audience even if this meeting is deferred and if the author affirms that he is not interested in it. Social communication researchers do not study a text or its reception among audiences, for example, but the co-construction of the text or its reception, namely the relationship constructed between the semiotic characteristics of the production and the postures of recognition. implemented by the public. In general, in social communication, the study of the content of communications is as legitimate as the analysis of the process of transmission. But it is not limited to these two fundamental dimensions insofar as it also and simultaneously mobilizes the metacommunication dimension to give back to the phenomenon all its complexity. This is why communication is not instrumentalized or reduced to a set of techniques for asserting a point of view in the public space. Social communication is therefore interested in the intersubjective dimension of all production – being necessarily symbolic – and therefore in the fact that all communication is culture and all cultural production is communication. The DESS courses in social communication (excluding the essay) are all recognized in this program. Program Objectives On the scientific level, the program aims to allow the acquisition of a specialization in social communication by increasing knowledge of the scientific literature, but also by pursuing a systematic reflection on the theoretical and institutional foundations of the discipline. . The program also envisages the development of research and practice in creation. Thus, the master's thesis allows the acquisition of a greater specialization, training in intensive research and in-depth experimentation of a critical method by writing an elaborate analytical work (memory). This path is particularly suitable for students who wish to pursue possible doctoral studies.
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