📖Introduction

The University of Edinburgh, founded in 1583, is a public research university located in Edinburgh, Scotland. It is the sixth oldest university in the English-speaking world and one of Scotland's ancient universities. The university has a long and rich history, and has produced many notable alumni in a variety of fields, including science, literature, and politics. Today, the University of Edinburgh is a leading research-intensive university, with a global reputation for academic excellence and a strong commitment to innovation and entrepreneurship. It is consistently ranked among the top universities in the UK and the world.

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📚About the Program

Non-degree in Introduction to Marketing Online Course at The University of Edinburgh

Do you want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns. This Introduction to Marketing course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage. We explore how new businesses can achieve impact through marketing, providing you with unique insight to apply within your own business. Learn how to build a compelling value proposition, establish presence in a market, and compete effectively against rivals. Learn how marketers use segmentation, targeting, positioning, branding, design, pricing, communication channels to win against competitors, attract customers and build brand loyalty. Using real businesses as case studies, you will learn how companies such as Skyscanner, Vegware and Social Bite utilise marketing to build their brand, reach new customers and futureproof their businesses.

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🏫About The University of Edinburgh

The University of Edinburgh is a world-class research-intensive university that has been shaping the minds of students for over four centuries. Founded in 1583, it is one of Scotland's ancient universities and the sixth oldest university in the English-speaking world. The university is located in the beautiful and historic city of Edinburgh, which is known for its rich cultural heritage, stunning architecture, and lively atmosphere.

The University of Edinburgh offers a wide range of undergraduate and graduate programs in a variety of disciplines, including arts, humanities, social sciences, sciences, engineering, medicine, business, and law. The university has a strong reputation for academic excellence, and its graduates are known for their high level of education and employability. The university is home to some of the world's most respected research centers and institutes, including the Edinburgh College of Art, the Royal Observatory, and the Human Communication Research Centre.

Throughout its history, the University of Edinburgh has produced many notable alumni, including economist Adam Smith, philosopher David Hume, and Sir Walter Scott, one of Scotland's most famous writers. The university has also produced seven Nobel Prize winners, including Alexander Fleming, the discoverer of penicillin, and Peter Higgs, who proposed the Higgs boson particle.

The University of Edinburgh is also known for its commitment to innovation and entrepreneurship. It is home to several leading research centers and institutes that specialize in areas such as artificial intelligence, biotechnology, and sustainable energy. The university also has a strong emphasis on student engagement, and it encourages students to participate in extracurricular activities, clubs and societies, and volunteer work.

The University of Edinburgh is a diverse and inclusive community, with students and staff from all over the world. The university provides students with a supportive and challenging environment, where they can develop the skills and knowledge they need to succeed in their chosen fields. The University of Edinburgh is consistently ranked among the top universities in the UK and the world, making it an excellent choice for students who are looking for a high-quality education and a great student experience.

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