The University of Birmingham is a public research university located in Edgbaston, Birmingham, United Kingdom. It received its royal charter in 1900 as a successor to Queen's College, Birmingham, and Mason Science College, making it the first English civic or 'red brick' university to receive its own royal charter. The University have a long and proud history of firsts, at the University of Birmingham; they were the first – and are now one of the largest - civic universities in the UK.

At Birmingham, the institution teach and research across the full breadth of academic disciplines, creating a vibrant community with multi-disciplinary opportunities for research and education. The University is a truly international community consisting of more than thousands of staff, students, and alumni. The student community is not only one of the largest of any UK university, it is highly diverse, with 82 per cent of home undergraduate students from state schools, 32 per cent from a BAME background, and 35 per cent in the first generation of their family to attend university.

Designed for those with no previous background marketing knowledge, our MSc Marketing course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career. In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.

You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability.

Industry workshops, and careers support will help you to develop transferable skills, such as agile working and resilience.

Semester 1
Consumer Insights
Marketing Strategy

Choose 1 Module:
Marketing Communications
Services and Retail Marketing

Semester 2
Responsible Marketing
Ethics of Markets and Marketing Ethics and Marketing and Sustainability
International Marketing
International Marketing and Implementing International Marketing
Digital Marketing
Foundations of Digital Marketing and Digital Marketing Live Project

Choose 1 Module:
Innovation Management and New Product Development
Reputation Management
Strategic Branding

Dissertation or Company Project

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it