The Master’s in Marketing MSc at
University College Cork
is a
1
year
long
program for international students,
taught in English.
📖Introduction
University College Cork: University College Cork (UCC) is a prestigious public research university located in Cork, Ireland. Established in 1845, UCC is known for its academic excellence, innovative research, and vibrant campus life. It offers a wide range of undergraduate and postgraduate programs across various fields, including arts, sciences, business, engineering, medicine, and law. UCC is committed to providing a supportive learning environment, fostering critical thinking, and preparing students for successful careers and global citizenship.
Our MSc Marketing at Cork University Business School will give you the specialised skills and knowledge to become a successful marketing leader. The one-year programme enhances employability through developing your ability to contribute to the real needs of the marketing and business community.
The MSc Marketing programme will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop marketing instincts and creative abilities, enhancing your professional expertise and personal development. You will develop leading-edge skills sought in the workplace including, for example, the development of customer insights, active problem-solving, and the application of digital marketing. The blended nature of the programme will turn Graduates into Marketing Practitioners with an array of learning methods including live and negotiated firm-based projects, specialised workshops, marketing strategy simulation, and industry-based marketing practice.
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BU6005 Applied Research Methods (5 credits) BU6513 Business Case for Analytics (5 credits) MG6335 Professional and Personal Development (5 credits) MG6406 Business Simulation Module (5 credits) MG6410 Service Design (5 credits) MG6411 Consumer Behaviour Theory and Practice (5 credits) MG6413 Digital Business-to-Business Relationship Marketing Practice (5 credits) MG6415 Ethics and Sustainability (5 credits) Specialism Modules (20 credits)
MG6405 Applied Strategic Marketing (5 credits) MG6407 International Marketing and Practice (5 credits) MG6408 Omnichannel Marketing Communications (5 credits) MG6414 Digital Marketing Practice (5 credits) Part II
MG6825 Applied Research Project (30 credits) See the postgraduate Academic Calendar (MSc Marketing) for further course and module content.
Modules Further details on modules can be found in our Book of Modules. Any modules listed are indicative of the current set of modules for this course but are subject to change from year to year.
University Calendar You can find the full academic content for the current year of any given course in our University Calendar.
University College Cork: University College Cork (UCC) is a distinguished public research university located in Cork, Ireland. Established in 1845, UCC has a rich academic heritage and a reputation for excellence in teaching and research. The university offers a broad range of undergraduate and postgraduate programs across various disciplines, including arts, sciences, business, engineering, medicine, and law. UCC is committed to fostering an inclusive and vibrant learning environment, encouraging critical thinking, creativity, and innovation. With state-of-the-art facilities and a diverse student community, UCC provides a stimulating educational experience for its students.
🏠 Accommodation
You will need to book the accommodation after you have been accepted.
You can choose to live on campus or off campus in private accommodation.
How to book:
Make a booking online after you have been accepted (in this case please let
us
know your choice when you apply).
Register when you arrive - its not possible to reserve a room before
arriving. You
can arrive a few days before and
book it
You are not eligible to apply to this program because:
The minimum age is 18.
English fluency is required.
You need to be either:
- A native English speaker
- Studied in English at high school or a degree
- Have passed IELTS level 6.5 or TOEFL 95 or above.
Minimum education level: Bachelor's.
The program is competitive, you need to have a high grades of Average
A, 70%, or a
high GPA.
All students from all countries are eligible to apply to this program.
Please choose the programs here
,
"You
are advised to select 2-3 programs to increase your chances of
getting accepted.
Required Documents:
Passport
Graduation certificate
Passport size photo
Official transcript
Personal statement
English certificate (You can take the English test online)
Guarantor letter
2 Recommendation letters
Preparing documents:
You can start your application now and send the application
documents
during
your application. Some documents you can
send later if you don’t have them right away. Some more info
about
preparing
application documents is here
Applying Online is simple in just a few steps. More information
is
available
here.
The first steps are to choose the programs, pay the application
fee and
upload
the application documents.
Once submitted to Global Admissions, we will review your
application within
2-3
days and proceed to the university or ask
you for further clarification
After it has been processed to the university you will receive
your unique
application ID from each university.
The university may contact you directly for further questions.
We will then follow up each week with the university for updates.
As soon as
there is any update we will let you know.
If you have made other plans, decide to withdraw / change
address at any
time
please let us know.
After you have been accepted you will receive your admissions
letter
electronically and asked to pay the non-refundable
deposit to the university.
Once you have paid the deposit the university will issue you the
admissions
letter and visa form to your home country.
