The University of Cologne is a university in Cologne, Germany. It was established in the year 1388 and is one of the most prestigious and research intensive universities in Germany. It was the sixth university to be established in Central Europe. It closed in 1798 before being re-established in 1919. The University of Cologne is one of the oldest and largest universities in Europe. Due to its outstanding scientific achievements and the high quality and diversity of its degree programmes, it enjoys an excellent international reputation.

Whereas many universities owe their founding to important religious figures or secular regents, the University of Cologne was founded by citizens of the city. That explains why the University of Cologne is still regarded as a city university: not only was it founded by the citizens of Cologne, but its campus is located right in the city center.

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Course description This programme provides you with: ● in-depth knowledge of marketing, incl. marketing strategy & tactics, customer management, brand management, marketing performance & analytics, and digitisation. ● methods, instruments and tools used in market-oriented corporate management. ● skills to analyse and understand how changing customer and societal needs, as well as technological developments, can be translated into competitive market offerings. ● A sound know-how of marketing concepts and methods is crucial for management and economics students, and an indispensable part of any good manager’s toolset. Case studies, business projects with companies, and guest lecturers from the corporate world give you insights about relevant and contemporaneous topics. Contents This programme is characterised by its strong balance of theoretical rigour and practical relevance. Both aspects are critical. We build on a strong research reputation which consistently excels in various competitive research ratings. We regularly publish in the leading academic marketing journals globally and present our work at leading conferences. Moreover, since most of the research is empirical in nature, collaboration with organisations is natural to the department’s members. Thus, by being close to businesses, a clear focus lies on the investigation of current business challenges. Beside translating our research knowledge in the current course offering, we cover a set of very contemporaneous subjects. Of course, the impact of the digital transformation as a trend is felt across the entire course offerings. Structure Within this programme, the Core and Advanced Sections cover the methodological basics of your respective major in Marketing. The Specialisation Section teaches major specific basics and, in addition, advanced skills within the same area with the business project as the practical highlight of the whole programme. The programme is designed to include a semester abroad during your third or fourth semester. We will be happy to advise you on the options available to you and give you organisational support before, during and after your international experience. In case you are not able to complete your semester abroad, you have the possibility of choosing a minor specialisation in your Supplementary Section from a wide range of WiSo Faculty courses. With the master’s thesis for the successful completion of your studies, you underline the knowledge and skills you have acquired throughout the programme and are ready to continue your career as an expert in your field. Required Documents: ●School leaving certificate/proof of having passed a university entrance exam ●Degree certificate (if already available), if not, please upload a preliminary degree overview ●Overview of subjects and grades (transcript of records) ●University grading system ●An officially certified translation if the original documents were not issued in German or English Language ●Applicants from China and Vietnam are required to also submit a current APS certificate. (for India: As of the winter semester 2023/24) ●English Language Certificate: Level B2/C1 (TOEFL Internet-based 93; IELTS average 6,5 - each single component 6,0; Cambridge qualifications 175; TOEIC 460-425-175; Abitur incl. 6 years) Show less

On the occasion of its 600th anniversary in 1988, the university published an extensive history of the University of Cologne in three volumes, which appeared with Böhlau. Erich Meuthen wrote the first volume, and in a short overview he first described the history of the old university (1388–1798), celebrating the height of its prosperity in the 15th century. More than a century after the French government closed the old Universitas coloniensis in 1798, a long-cherished dream of the people of Cologne came true: in 1919 a new university was built. In 2019 the university celebrated its 100th anniversary.

The UoC’s mission is to create, preserve and impart knowledge, to offer its students and early-career academics outstanding academic education, to qualify them for both academic and professional  careers, to promote cutting-edge research and to drive innovation while focusing on the constantly changing needs and challenges of today’s society.

The University of Cologne’s six Faculties are the institutional framework for its research activities. The Faculties offer more than a hundred degree programmes and support 16 cross-Faculty research and teaching centres. Moreover, the UoC has several large, internationally competitive research areas: mechanisms of aging-associated diseases; behavioral economic engineering and social cognition, quantum matter and materials, socio-economic, cultural and political transformations in the global south, plant sciences and skills and structures in language and cognition.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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