📖Program Curriculum

The course will teach you how to interpret the marketing data generated by businesses and how to effectively communicate your findings to inspire better ways of working. This course addresses the need for industry to have more managers with marketing analytic skills. Marketing Analytics opens up careers in diverse areas such as Marketing Management Operations Planning Sustainability; Customer-Relationship Management; Supply-Chain-Management Process Improvement or Disruption and Change Management.

You will learn in lectures tutorials workshops and practical labs for two semesters. For example if you start in Autumn you will do these from October to April and after the spring examination period you'll spend the summer carrying out a consultancy project. The project may be of your own design or as part of a placement or consultancy project for a company where possible.

Modules
The module information below provides an example of the types of course module you may study. The details listed are for the current academic year (September 2022). Modules and start dates are regularly reviewed and may be subject to change in future years.

There are three options for this course:

Starting September full time (Stirling Campus)
Year 1 Autumn semester
Compulsory module

Module Credits
Flying Start Leadership Programme (MANPFSL) 0 credits
Compulsory module

Module Credits
Professional Skills in Marketing (MKTP007) 10 credits
Compulsory module

Module Credits
Text Analytics for Marketing (MKTP026) 20 credits
Compulsory module

Module Credits
Statistics with R (MRMP007) 10 credits
Compulsory module

Module Credits
Business Analytics (MANP001) 20 credits

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🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:
  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

$0 USD

Tuition fee:

19,645 GBP per year

19,645 GBP in total

❓✅❌ Entry Requirements

You are not eligible to apply to this program because:

The minimum age is 18.

English fluency is required.
You need to be either:
- A native English speaker
- Studied in English at high school or a degree
- Have passed IELTS level 6.5 or TOEFL 95 or above.

Minimum education level: Bachelor's.

The program is competitive, you need to have a high grades of Average A, 70%, or a high GPA.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
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📬 Admissions Process

3 Steps to Apply to a University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Passport
  • Graduation certificate
  • Passport size photo
  • Official transcript
  • Personal statement
  • English certificate (You can take the English test online)
  • Guarantor letter
  • 2 Recommendation letters

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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