University of Gothenburg
The Master’s in Marketing and Consumption at University of Gothenburg is a 2 years long program for international students, taught in English.
University of Gothenburg
The Master’s in Marketing and Consumption at University of Gothenburg is a 2 years long program for international students, taught in English.
The University of Gothenburg is a public research university located in Gothenburg, the second-largest city in Sweden. It was founded in 1891 and has since grown to become one of the largest universities in the country, with over 38,000 students and 6,000 staff members.
Show lessMaster’s in Marketing and Consumption at University of Gothenburg
Programme structure and content
Throughout the programme, you will experience a wide range of learning activities including case-work, lectures, seminars, labs, and presentations. Many courses include prominent guest lecturers from our partner companies and other organizations.
You will gain foundational knowledge in eight mandatory courses:
•Marketing in the Service Economy
•Sustainable Marketing Management
•Consumption and Markets
•Multivariate Data Analysis
•Advanced Qualitative Methods
•Branding and Consumption
•Retail Marketing
•Perspectives on Consumer Choice Behavior
You will also have the opportunity to specialize in an area of your interest with elective courses from marketing or other disciplines, such as events and tourism, logistics, innovation management, and international business. The programme culminates with your master’s thesis.
Show lessThe University of Gothenburg is a public university located in Gothenburg, Sweden. It offers undergraduate and graduate programs in fields such as natural sciences, social sciences, humanities, and health sciences. The university is known for its research excellence and its strong focus on sustainability and environmental issues. The university is organized into several faculties, including the Faculty of Arts, the Faculty of Education, the Faculty of Fine, Applied and Performing Arts, the Faculty of Science, and the Sahlgrenska Academy, which is the faculty of health and life sciences. It offers a wide range of undergraduate and graduate programs in various fields, including humanities, social sciences, natural sciences, medicine, and education. The University of Gothenburg is known for its research strength, with several research centers and institutes focusing on areas such as marine sciences, global studies, and neurosciences. The university has a strong focus on sustainability and environmental responsibility, with research programs and courses dedicated to sustainability issues. The university is also committed to internationalization, with partnerships with universities and research institutions worldwide. It offers a variety of exchange programs, joint degree programs, and international master's programs for students.
You will need to book the accommodation after you have been accepted.
You can choose to live on campus or off campus in private accommodation.
How to book:
Application Fee:
645 RMB
Tuition fee:
87,000 SEK per year
174,000 SEK in total
The minimum age is 18.
English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.
Minimum education level: Bachelor's.
The program is quite competitive, you need to have a high grades of Average B, 60%, or a high GPA.
All students from all countries are eligible to apply to this program.
Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.
Required Documents:
Preparing documents:
You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here
Application process:
Applying Online is simple in just a few steps. More information is available here.
The first steps are to choose the programs, pay the application fee and upload the application documents.
Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification
After it has been processed to the university you will receive your unique application ID from each university.
The university may contact you directly for further questions.
We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.
After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.
Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.
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