📖Introduction

The University of Santo Tomas (UST) is one of the oldest universities in Asia, founded in 1611. Located in Manila, Philippines, UST offers a wide range of undergraduate and graduate programs across various disciplines. The university is known for its rigorous academic standards, commitment to holistic education, and renowned faculty members. UST's campus is a cultural landmark, and it boasts state-of-the-art facilities for research and learning. The university emphasizes research and innovation, actively engaging in groundbreaking research and collaborations. UST also promotes community service and social responsibility through various outreach programs. Overall, UST is a prestigious institution that provides high-quality education, fosters personal growth, and contributes to the advancement of knowledge and society.

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📚About the Program

A Master of Arts major in Marketing Communication is an advanced graduate program that focuses on the strategic use of communication and marketing techniques to promote products, services, and brands. This program offers a comprehensive exploration of marketing principles, consumer behavior, branding strategies, digital marketing, and integrated communication campaigns. Through a combination of coursework, practical projects, and industry engagement, students develop expertise in areas such as market research, advertising, public relations, social media marketing, and content creation. Graduates of this program are equipped with the knowledge and skills to develop effective marketing communication strategies, build brand awareness, engage target audiences, and drive business growth. They play a vital role in helping organizations effectively communicate their messages, create impactful marketing campaigns, and achieve their marketing objectives in today's dynamic and competitive marketplace. Show less
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📖Program Curriculum

Core Courses
Marketing Communication Theory
Marketing Communication Research
Advanced Creative Strategy and Management
Ethics in Marketing Communication

Specialization Courses
Marketing
Contemporary Marketing Tools
Brand Management
Strategic Thinking
Seminar in New Media
Public Relations
Public Relations Management
Digital PR
Crisis Planning and Management
Creative
Content Development for Integrated Marketing Communication 1
Content Development for Integrated Marketing Communication 2
Management Creativity
Production
Multi-Platform Production
Research
Retail Research
Consumer Research
Product Research
Special Topics

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🏫About University of Santo Tomas

The University of Santo Tomas (UST) is a prestigious educational institution located in Manila, Philippines. It is recognized as one of the oldest existing universities in Asia, founded in 1611 by the Dominican Order. UST has a rich history and a strong tradition of excellence in academics, research, and community engagement. UST offers a wide range of undergraduate and graduate programs across various disciplines, including arts and letters, business and economics, education, engineering, health sciences, law, medicine, nursing, pharmacy, science, and social sciences. The university is known for its rigorous academic standards and commitment to holistic education, nurturing students not only academically but also spiritually, morally, and socially. The campus of UST is a cultural landmark in Manila, with architectural marvels such as the Main Building, which is an iconic symbol of the university. The campus also houses numerous state-of-the-art facilities, including libraries, laboratories, research centers, and specialized facilities for different fields of study. UST takes pride in its esteemed faculty members who are experts in their respective fields and dedicated to providing quality education. The university promotes a dynamic learning environment through interactive lectures, research opportunities, and extracurricular activities. Students at UST are encouraged to participate in various organizations, clubs, and events, fostering a vibrant campus life.

🏠 Accommodation

You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:
  • Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
  • Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it
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💰 Fees

Application Fee:

126 RMB

Tuition fee:

125,565 PHP per year

251,130 PHP in total

❓✅❌ Entry Requirements

You are not eligible to apply to this program because:

The minimum age is 18.

English fluency is required.
You need to be either:
- A native English speaker
- Studied a degree in English before
- Can demonstrate a high level of English
- Having an English certificate such as IELTS level 6 or TOEFL 95 and above is an advantage.

Minimum education level: Bachelor's.

The program is quite competitive, you need to have a high grades of Average B, 60%, or a high GPA.

All students from all countries are eligible to apply to this program.

Is this not correct? You can edit your profile or contact us.
Or see the list of programs you are eligible for here .
Check Your Eligibility Show Suitable Programs

📬 Admissions Process

3 Steps to Apply to a University

Application step 1

Application step 2

Application step 3

Please choose the programs here , "You are advised to select 2-3 programs to increase your chances of getting accepted.

Required Documents:

  • Passport
  • Graduation certificate
  • Passport size photo
  • Official transcript
  • Personal statement
  • English certificate (You can take the English test online)
  • Guarantor letter
  • 2 Recommendation letters

Preparing documents:

You can start your application now and send the application documents during your application. Some documents you can send later if you don’t have them right away. Some more info about preparing application documents is here

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Application process:

Applying Online is simple in just a few steps. More information is available here.

The first steps are to choose the programs, pay the application fee and upload the application documents.

Once submitted to Global Admissions, we will review your application within 2-3 days and proceed to the university or ask you for further clarification

After it has been processed to the university you will receive your unique application ID from each university.

The university may contact you directly for further questions.

We will then follow up each week with the university for updates. As soon as there is any update we will let you know. If you have made other plans, decide to withdraw / change address at any time please let us know.

After you have been accepted you will receive your admissions letter electronically and asked to pay the non-refundable deposit to the university.

Once you have paid the deposit the university will issue you the admissions letter and visa form to your home country.

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Here is some more information about the enrollment process after you have been accepted.

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