Technological University Dublin (TU Dublin) is Ireland's largest and most comprehensive higher education institution. Formed by the merger of three renowned institutes of technology, TU Dublin offers a wide range of programs in various disciplines including engineering, science, business, arts, humanities, and more. With a strong focus on innovation and industry collaboration, TU Dublin provides students with a vibrant and supportive learning environment. The university prides itself on delivering education that is practice-based, industry-relevant, and globally connected, ensuring that graduates are well-prepared for the challenges and opportunities of the modern world.

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Participants on this programme are empowered to determine their own learning pathway, with flexibility to choose their electives modules and capstone project. This enables our learners to experience their education through diverse and innovative modes of engagement and take charge of their own learning journey. Our participants also share modules with the MSc Digital and Content Marketing students, facilitating community building, networking and collaboration opportunities. This course is delivered over three semesters. Semesters One and Two are taught but with a strong emphasis on self-directed learning and in particular require engagement with both the seminal and current Marketing Communications and Advertising literature. Semester Three is a combination of self-directed research, authentic assessment, and portfolio preparation. The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge. Delivery methods involve lectures from a unique mix of both TU Dublin academic staff and key industry practitioners. Show less

Semester One
The first semester runs for 12 weeks, where students take five core modules choosing between Business Research Methods or the Portfolio Pathway module depending on whether they are completing a Dissertation or a Creative Portfolio as their Capstone Project. Two elective modules are also taken in this semester, where learners are invited to choose from User Experience Design; Copy and Content; Digital Analytics; Media Planning; and Sustainability Leadership.

Semester Two
Modules in the second semester are delivered in a 9-week block. Students take three core modules, and choose three elective modules, ranging from Art Direction; Copywriting; Production; Client Leadership; and Behavioural Economics.

Internship
At the end of semester two, students have the opportunity to apply their personal and professional skills during placement in a creative agency or organization for a two-week period.

Semester Three

SHOWCASE
When students return from their internship, semester three begins with the SHOWCASE project. This involves the students working on a brief from a live company, culminating in a pitch to the organisation. The event attracts a wide audience of industry practitioners.

Capstone Project
The final element of the programme is the capstone project. Students are empowered to choose the format of their final project by completing either a Dissertation or a Creative Portfolio.

The Dissertation offers learners the chance to concentrate on and specialise in a subject discipline and/or sectoral field of advertising, which may be of interest to the student, and which may subsequently become a focus of career aspirations.
The Creative Portfolio requires students to engage with and develop a commercially focused creative portfolio, to underpin it with consistent and documented creative practice and to promote their creative work. It offers the chance to concentrate on and create a creative portfolio which is a pre-requisite for any aspiring creative practitioner.

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You will need to book the accommodation after you have been accepted.

You can choose to live on campus or off campus in private accommodation.

How to book:

• Make a booking online after you have been accepted (in this case please let us know your choice when you apply).
• Register when you arrive - its not possible to reserve a room before arriving. You can arrive a few days before and book it

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