The Master’s in Digital Marketing Strategy at
Munster Technological University
is a
1
year
long
program for international students,
taught in English.
📖Introduction
Munster Technological University: Munster Technological University (MTU) is an innovative and forward-thinking institution located in Cork, Ireland. It is the result of a merger between Cork Institute of Technology and Institute of Technology Tralee. MTU offers a diverse range of programs in engineering, science, business, art and design, and more. The university focuses on practical learning, industry collaborations, and research that addresses real-world challenges. With a student-centered approach, MTU provides students with a supportive environment, state-of-the-art facilities, and opportunities for professional development. It aims to equip graduates with the skills and knowledge required to succeed in their chosen careers and contribute to societal and economic development.
Digital Marketing. With this trend set to continue, and an ever-widening set of tools available, MTU offers an innovative MSc in Digital Marketing Strategy. MTU has developed a strong track record in providing short Digital Marketing programmes over the last few years and has found the level of expertise and insight developed through such programmes to be unparalleled.
The programme is aimed at those working in traditional and digital marketing or those aspiring towards a senior position that requires a solid foundation in multiple aspects of Digital Marketing. Progress through the programme is designed to carefully develop essential skills to the point of expertise in the context of an overall strategic perspective.
MTU’s panel of lecturers has the substantial commercial experience and is drawn from a range of local, national and international companies that lead the way in digital marketing.
This innovative Masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.
All assessment is by project work, reports and similar mechanisms; there are no final terminal exams.
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Stage 1 / Semester 1 Mandatory Module Code Module Title MRKT8005 Digital Marketing Environment MRKT8008 Strategy for Digital Marketing MRKT8006 Social Media Advertising MGMT9048 Professional Dev for Marketing MRKT9023 DMS Research Methods MRKT9030 Integrated Marketing Strategy ( Part 1 of 2 ) Stage 1 / Semester 2 Mandatory Module Code Module Title MRKT9021 Digital Advertising& Analytics MGMT9050 SEO & Analytics MRKT8007 Website Optimisation&Analytics MRKT9030 Integrated Marketing Strategy ( Part 2 of 2 ) Elective Module Code Module Title MGMT9049 Ecommerce & Goal-Driven Sites MRKT9022 The Digital Consumer MGMT9051 Lead Generation & Sales MRKT9025 Digital Brand Development Stage 1 / Semester 3 Mandatory Module Code Module Title MGMT9052 Capstone Project Digital Mkt
Munster Technological University (MTU) is an innovative and forward-thinking institution located in Cork, Ireland. It is the result of a merger between Cork Institute of Technology and Institute of Technology Tralee. MTU offers a diverse range of programs in engineering, science, business, art and design, and more. The university focuses on practical learning, industry collaborations, and research that addresses real-world challenges. With a student-centered approach, MTU provides students with a supportive environment, state-of-the-art facilities, and opportunities for professional development. It aims to equip graduates with the skills and knowledge required to succeed in their chosen careers and contribute to societal and economic development. MTU's vibrant campus and strong ties with local industry make it an attractive choice for students seeking a well-rounded education and a pathway to career success.
🏠 Accommodation
You will need to book the accommodation after you have been accepted.
You can choose to live on campus or off campus in private accommodation.
How to book:
Make a booking online after you have been accepted (in this case please let
us
know your choice when you apply).
Register when you arrive - its not possible to reserve a room before
arriving. You
can arrive a few days before and
book it
You are not eligible to apply to this program because:
The minimum age is 18.
English fluency is required.
You need to be either:
- A native English speaker
- Studied in English at high school or a degree
- Have passed IELTS level 6.5 or TOEFL 95 or above.
Minimum education level: Bachelor's.
The program is competitive, you need to have a high grades of Average
A, 70%, or a
high GPA.
All students from all countries are eligible to apply to this program.
Please choose the programs here
,
"You
are advised to select 2-3 programs to increase your chances of
getting accepted.
Required Documents:
Passport
Graduation certificate
Passport size photo
Official transcript
Personal statement
English certificate (You can take the English test online)
Guarantor letter
2 Recommendation letters
Preparing documents:
You can start your application now and send the application
documents
during
your application. Some documents you can
send later if you don’t have them right away. Some more info
about
preparing
application documents is here
Applying Online is simple in just a few steps. More information
is
available
here.
The first steps are to choose the programs, pay the application
fee and
upload
the application documents.
Once submitted to Global Admissions, we will review your
application within
2-3
days and proceed to the university or ask
you for further clarification
After it has been processed to the university you will receive
your unique
application ID from each university.
The university may contact you directly for further questions.
We will then follow up each week with the university for updates.
As soon as
there is any update we will let you know.
If you have made other plans, decide to withdraw / change
address at any
time
please let us know.
After you have been accepted you will receive your admissions
letter
electronically and asked to pay the non-refundable
deposit to the university.
Once you have paid the deposit the university will issue you the
admissions
letter and visa form to your home country.
