The Master’s in Marketing Management Online at
IU University of Applied Sciences
is a
program for international students,
taught in English.
📖Introduction
Founded on the idea of empowering people to succeed in a digital world, the International University of Applied Sciences first came into existence in 1998. And since receiving accreditation from the German Council of Science and Humanities, IU’s grown into Germany’s biggest university. The university's mission is to create inclusive, global and wholly accessible education.
IUAS is one of Germany's leading private Universities of Applied Sciences. IU International University of Applied Sciences place a strong emphasis on quality. That is why all of the institution's study programs are state-approved, bears the seal of German Accreditation Council and are globally recognised.
Managers in the fields of marketing and sales are faced with increasingly complex and interactive responsibilities. Your future fields of employment after graduating with this Master’s programme include initial management positions in the areas of marketing and/or sales – in agencies, small and medium-sized enterprises, large international corporations or NGOs.
Accreditation:
IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated.
First Semester: International Marketing Advanced Research Methods International Consumer Behaviour Applied Marketing Research Online and Social Media Marketing Applied Statistics
Second Semester: Seminar: Marketing Responsibility Strategic Management Advanced Marketing Controlling Digital Business Models Digital Analytics and Strategies Seminar: Current Issues in Marketing
Third Semester: Marketing Project Leadership Elective A Elective B
International University of Applied Sciences prepare students for international careers in business and management at two campus locations: Bad Honnef, and Berlin. At IU International University of Applied Sciences, students can either study 100% online or get a hybrid on-campus experience. IU's campuses in Germany are intimate, welcoming and easily accessible to all students. There is plenty of space to study, meet other students, talk to the teaching staff and socialise. IU International University of Applied Sciences aims to offer students the best tools and support, so that they can fulfil their potential and excel in their studies. IU is offering the unique opportunity to combine online studies with on-location, in-person studies, so that students can enjoy campus life, study closely with others, and talk to their professors up close and personal.
💰 Fees
Application Fee:
$0 USD
Tuition fee:
150
EUR per
month
3,600
EUR in total
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